Many of us are being called upon to explore new models and make tough choices in our day-to-day business efforts as competition and economics force us to consider new ways of doing things—and that’s the theme of this week’s NEKST edition. The challenge of redesign is like creating this Peugeot 3-wheeler RD concept car known for road-holding ability, environmentally friendly electric motor and all-around visibility shown here. [I’d like to test drive that baby!]
Flying Island Entertainment’s Shelia Shipley Biddy, a fearless innovator, explains the harsh reality of being an independent label or artist in a radio chart world dominated by the majors. “Independents have a different challenge than the majors,” says Shipley Biddy. “We have to figure out how to market direct-to-fan and create sales.” What are some of the shortcuts she’s trying to take and where does she see it going? Click here to read this Q&A in her own words.
Have you looked at the Billboard Radio Airplay chart recently to see how many of the Top 10 songs were artist-co-writes? We just did and last week it was a large 70%. Artist co-writes are the practice of getting professional songwriters together with an artist who is getting ready to record to create material for their upcoming record. This week’s controversial article poses the question, Do Artist Co-Writes Produce Songs People Want to Buy? For answers we talk to publishers and compare radio airplay charts with single sales. Anyone who listens to songs for a living knows there is no formula for creating greatness (besides talent). But the chart numbers seem to suggest co-writes can result in songs that radio will play, but fans don’t want to buy.
NEKST Readers Rock!
Who doesn’t love praise? We’ve been getting buckets of NEKST reader feedback, which for journalists is like honey to a bee. Whether you sent an email (firstname.lastname@example.org), clicked and talked to yourself or left a comment on the site, thanks… when you agree or disagree, your thoughts make this project better. Hey and while you’re feeling all warm and fuzzy, jump over to @NEKSTbiz on Twitter and follow us.