If you are an independent singer, songwriter or musician tasked with having to create your own visuals for web or printed imaging tools, remember that finding the font for your logo is just as important as choosing the right photograph.
Both of these elements are primary ways to reflect your personality and relay your level of professionalism to compliment your musical style.
Professional designers understand the art of typography and can create custom logos for your project, but if you do not have that resource at your disposal here are some basic suggestions to keep in mind.
Who are you? Logos help to establish your identity as an artist and serve as a mirror of your self-perception. Easily read fonts are as essential as your choice of color, cap and size use. In order to convey your message, select one that fits your style that will best speak to your target audience. Choosing a timeless looking font will keep it evergreen and not date your project in the years to come of your career.
Font Fitting. You make music. You are creative. Your logo should reflect that. Avoid using fonts that look like a bank or kinder-care business would use. Strive to make it impactful and match it with the same attitude as your music.
What the Font? There is a community of people on-line that are just waiting to “hate on” your logo if you use some of the most commonly overused and unpopular fonts. Here’s a fun read that will shed some light on “font crimes” you should avoid:
I especially want to point out #3 on their list- Bleeding Cowboy. It’s so overused that there is even a Facebook page dedicated to it called “People For The Destruction Of The Bleeding Cowboy Font.” Don’t be fooled by the name, it spans many diverse genres of music. You have now been properly warned- moving on…
If you end up using fonts from any of these sites for your logo’s vibe, I suggest you consider “paying it forward” and making a donation to the font designer. It’s an easy one-click task and yes, they accept Paypal.
Stack ‘em up! Create a variety of sizes of your logo for all design uses you will need down the line while preparing your logo files. This includes: Stacked (square, two or three line) designs, Non-Stacked (vertical, one line) designs, and a variety of both of the above with textured and non-textured looks.
Coloring Between The Lines: If you are branding a color in your logo, that’s fine, but be sure to offer black and white options with transparent backgrounds as well. When I seek color inspiration I often visit: http://www.colourlovers.com
You Can Do This! Properly formatting logos is important and a little confusing if you do not have a basic design background. There are specific formats needed for media outlets and you should remember to include the font files in any logo folders you share with others. Here’s a great resource link that explains this in much more detail: http://iimaproductions.com/company-logo-formats/
Final “FONTZIE” Suggestion: Keep your logo consistent on all of your printed branding tools and multi-media platforms. Amen.
Selecting the right font for your logo can help to create and communicate that early fan connection you seek and help motivate them to click and play what really matters- your music. Now get out there and find your font!