>• AmpliFLY Entertainment, a consulting firm specializing in strategic artist development, branding and music marketing, has been formed by Stephen Linn, former CMT Dir. of Programming/Promotion and Sr. VP Broken Bow Management. With a focus on emerging artists, AmpliFLY will help artists develop strategies and connect with fans. AmpliFLY also works with companies and brands to create music-focused marketing strategies and campaigns. “When you’re on stage, you’re an artist; when you’re not, you’re running for governor,” Linn said. “We’ll help with all of the ‘running for governor’ stuff.”
>• Round Hill Music’s Wade Kirby has 3 songs on the Billboard Airplay Chart — “Doin’ What She Likes” Blake Shelton; “Clockwork” Easton Corbin and “Closer To Nowhere” Kellie Pickler and is No. 7 this week on NEKST’s Top Country Songwriter list.
>• Blue Guitar Music Publishing GM Mike Kraski has announced that writer Tommy Garrett has signed a publishing deal with the company. Garrett is also an air personality on WRNS in New Bern N.C.
>• Pandora has new audience metrics for the period ending March 2014. Listener hours were 1.71 billion, up 14% from the same period last year. The streamer’s share of total U.S. radio listening was 9.11% up 8%. Active listeners were also up 8% to 75.3 million
>• iTunes Radio has underperformed and not slowed the decline of downloads according to various media reports. Billboard says iTunes, “only sees about 1%-2% of listeners clicking the buy button, while overall music downloads have been declining upwards of 15%. One independent label said that iTunes’s share of its revenue has eroded from more than 70% in 2012 to about 50% today.” As consumer tastes move to streaming, Apple’s download store is being left behind. Also iTunes is not available to Android users which Gartner cites currently make up 38% of all devices shipped worldwide as compared with IOS at 10.4%.
>• Twitter is rolling out a redesign which critics say moves it closer to FaceBook, especially the look of the new profile (see photo). The 140 character service is reportedly set to introduce 15 new types of ads. Best content is now being highlighted so that tweets with the most retweets and favorites appear larger than others. There will also be pinned tweets and filtered tweets. Research studies show that the main reason people quit Twitter is the difficulty finding and/or filtering the content they are interested in. The changes will be rolled out for everyone over the next few weeks.