Ms. Pickler, whose personality, vocal ability and dancing are well known, now gives fans another reason to cheer as her Black River album Woman I Am debuts at No. 4 on the country charts with over 16k units.
The Robertson’s Duck The Halls enjoys a third consecutive week at No. 1 adding another 66k units and passing 200k in only three weeks!
Luke Bryan’s Crash My Party (No. 2) is now 15 weeks old with sales of 1.176 million RTD. It added almost 27k this week.
Country track downloaders continue to favor “Stay” (FGL; No. 1; 51k), “We Were Us” (Keith Urban, Miranda Lambert; No. 2; 48k), “That’s My Kind Of Night” (Luke Bryan; No. 3; 47k) and “The Outsiders” (Eric Church; No. 4; 39k). If you’d like to see who wrote these songs click here to visit NEKST’s new songwriter chart.
Year End Trend
There are only six more sales weeks for 2013, so it’s time to start prognosticating about holiday sales. Whatever your favorite metric—album sales, TEA albums, or tracks—be prepared for a lump of coal in your stocking because the holiday trend line is not looking very festive. YTD country albums sales are 32.294 million, down 8.7% Y/Y. And with a relatively light holiday release schedule country seems likely to fall further behind.
Last year country scanned 44.6 million digital and physical albums. To break even with 2012, country needs to sell 2.05 million units for each of the remaining 6 weeks of 2013, a feat which appears highly unlikely. For added perspective, this week’s country album total was 676k.
Why The Downturn?
Pundits will pronounce, “It’s a result of a weaker release schedule.” True.
But perhaps we are also seeing a weakening of demand for albums across the board. All genre sales are down 7.1% and, country is down 8.7%. Is streaming a factor? It’s hard to prove, but consider this—Once consumers accept that via streaming they can listen to whatever music, whenever and wherever they want, then why would anyone continue carrying albums or files around?