Yes, Pinterest is a social site where one can cultivate fans and interact with others, just like Facebook or Twitter. However, the purpose of this article is to explore its usefulness as a site where artists can make private boards to share their photo and video shoot goals with their creative team. By simply selecting the option to keep the board secret, only those that are invited will be able to view the link. This setting is recommended for artists compiling ideas for shoot references.
When properly curated, Pinterest can be a strong tool to create and share an artist’s visual inspirations. With its seemingly endless resources and ease of private sharing it seems a natural fit for replacing old-school magazine tear sheets, or surfing through hundreds of sites to find photo references. Pictures can speak louder than words, and help to ensure an artist’s vision is being properly interpreted.
Below are some basic guidelines to get you started on using Pinterest as a jumping off point for your creative team discussions.
>Spend some focused time searching the site and hopefully certain patterns will start to emerge that will help you define your own authentic visual expression. Avoid the lure of creating a carbon copy of someone else’s style. Develop your own unique look by- let’s say- avoiding 50 pins of the Olsen twins.
>Keep your boards consistent with your primary goals. Don’t say you want to go for an all-natural-girl-next-door look and then have a board full of pins that feature high fashion bling.
>Clearly title and categorize your boards to avoid any confusion about what others should be specifically looking for in a pin. Example titles include; shirts, accessories, hairstyles, color pallet, fabric patterns.
>Don’t leave it up to others to interpret your point of view based on the links alone. Share the folder then follow it up with an in person meeting or phone call to make sure all main points are being defined and discussed by all parties.
>It’s challenging enough to communicate your vision as a solo artist, but what about bands and duos? The best way to avoid a group disconnect is to have the members create collective vision boards vs. multiple individual boards. Common visual goals, with the group as a whole, need to be identified, agreed upon and then pinned together.
>Guys- this is for you too! Recent news stories announced that even though 71% of the site’s 72 million plus US users are women, Pinterest is taking an active role in better engaging men by creating new search filters. In fact, the site’s US male base grew by 73% in 2014.
You are likely to find a wide variety of images that resonate with you on Pinterest, but don’t try to pull them all off at once. Consistency in your look, especially if you are a developing artist is essential. Build your image project by project. Find the threads that will work for you right now and keep a separate folder of looks you want to revisit for the next shoot.