A decade ago the term social media elicited a “Huh?” in most conversations. But the adoption of this Internet-driven technology and its social media promise of constant change, has exploded like dry tumbleweed in a hot prairie fire. A colorful info-graphic, created by the folks at www.masters-in-marketing.org rounds up current social media research and presents it in an easy to digest visual manner.
But what makes social media sites so appealing and sticky? The info-graphic explains, “with busy lives or distance separating friends, family, acquaintances and colleagues, social networks fill a global need.” True, but the dynamic which induces people to visit multiple times each day is constant change. Every time you visit Facebook, you know you will see something new. Think about the non-social media sites you visit most. It’s highly likely they too, are updated frequently.
Here’s a sampling of some of the data contained in the graphic.
(Click on graphic to read)
• Only 8% of adult Internet (18+) users were engaged with Social Media in 2005, but 72% used the services in 2012. Usage is split almost evenly among men (70%) and women (74%). Not unexpectedly, in 2012, the 18-29 (72%) and 30-49 (78%) year old age groups were most active. For those age 65+ only 43% use social media.
• On a global basis, Facebook is the most popular social media site, actively attracting 62% of global Internet users. Twitter and Google+ reap 51% and 44% respectively.
• Looking at use by American adult Internet users there is no contest. Facebook leads three to one showing a usage rate of 67%. Following Facebook in the rankings are Linkedin (20%), Twitter (16%), Pinterest (15%), Instagram (13%) and Tumblr (6%).
• Appeal extends across all screens. Active Internet users now spend more than 1/4 of their online time on social network sites and nearly 75% of users access Facebook through a mobile device.
• Social media is big business. Facebook paid $1 billion for Instagram in April 2012 and its publicly traded stock has been steadily increasing in value since it went public in 2012.
• Yahoo purchased Tumblr in May 2013 for $1.1 billion. At the time the blogging site had 170 million users which equates to $6.47 per user.